Sarasota County just had its best summer
tourism season ever, thanks in large part to Siesta Key's late May designation
as the best beach in the nation.
The record in tourism, particularly in July and August, was also driven by
pent-up demand and an incrementally improving economy.
Collections rose by 31 percent in August.
"Plain and simple, this was the best summer this destination has ever seen,"
said Virginia Haley, president of the Sarasota Convention and Visitors Bureau.
Manatee County also reported a spike this summer, with tourism tax collection
rising by double digits
Facts
BY THE NUMBERS
Tourist tax collections in Sarasota County
this summer:
June: $704,000, 17%
higher than last year.
July: $818,062, 17%
higher than last year and breaking a 2007 record.
August: $508,429, 31%
higher than last year and breaking a 2008 record.
Siesta Key #1 for 2011
'Dr. Beach' says Siesta Key is nation's best
The wide slice of brilliant white sand and warm,
emerald water on Florida's southwest Gulf coast was named the best beach
in the United States Friday in an annual survey by Florida International
University professor Steven Leatherman, who is also known by the
friendly nickname "Dr. Beach."
Siesta Beach, 40 acres of almost pure quartz crystal
sand on the Siesta Key barrier island, was runner-up in Leatherman's
rankings the past two years and was third in 2008.